The picture Rail Shelving in use.

TThe brand positioning, as defined by the pre-existing brand, and the current marketplace, and the feasibility of the future brand, is defined by four components; Mid Century Modern Design, California Fabrication, Solutions for Customers, and a Persona representing the brand. Using these elements we will create a voice and personality for the Carlysle brand, as well as a visual identity. These components will serve as the filter for any business decision in the future, be it in advertising, new product design, partnerships, etc. Keeping true to these components will enhance the brand’s identity through consistency, and ensure sales through targeted messaging towards the identified market.